MUNBA

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Cetaceum Museum

Creative Director & Concept Design with Cocay Studio
Mexico City
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January 1, 2023
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Curated and directed by Luis Cardel, "Somos Agua" (We Are Water) is a groundbreaking, multi-faceted pavilion experience designed to stimulate thought and conversation about the crucial role of water in our lives and our urban environments.Situated in the Museum of Water Xotepingo, Mexico City, the pavilion explores the intimate relationship between humans and water, encapsulating it within three core experiential realms - Estado, Proveniente, and Pantalla de Agua. These exhibits use high-definition visuals, interactive designs, and intricate data mapping to present an immersive journey through the city's water system, our physiological connection to water, and the artistic interpretation of its flow and dance.The "Somos Agua" project incorporates avant-garde technology such as LiDAR scanning, 3D modeling, AR technology, and holographic projections, meticulously piecing together an intricate, scientifically-rooted, and aesthetically-appealing narrative of water. Using a special AR application, it presents the monumental magnitude of Mexico City's water system, simulating it for visitors in a simplified, comprehensible manner.A brainchild of Luis Cardel, the project is an exemplar of his visionary blend of art, science, and technology. It stands testament to his skill as a UX designer and research leader, uniquely merging experiential art and tangible data to foster a greater appreciation of the invisible yet indispensable network of water that binds us and our city.With "Somos Agua," Cardel beckons visitors to dive deep into the heart of their city's life-giving water system, explore its beauty, and comprehend its indispensability, nurturing a consciousness for preservation and sustainable use.

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Creative Director & Concept Design with Cocay Studio
"Estado", the immersive centerpiece of the "Somos Agua" pavilion, offers an all-encompassing sensory experience through a distinctive cylindrical installation that mirrors the form of a pipeline. This architectural echo of the urban water network is paired with the abstract concept of 'becoming water,' the life-giving flow of water that continuously shapes our physical being and the cities we live in.The installation uses four high-definition 8K projectors arranged to cast a seamless 360-degree panorama within the cylindrical structure. This dynamic visual display, coupled with an intricate sound design, draws visitors into the rhythm and vitality of water as it courses through the city and our bodies.Adding another layer to the immersive experience, the installation features a glass floor, allowing visitors to feel as though they're floating above a body of water. It also serves a dual purpose of providing a unique vantage point to contemplate the 'pipelines' below. The illusion of floating enhances the visitor's connection to the water, creating a potent symbol for the constant presence and importance of water in our lives."Estado" artfully combines architectural symbolism, high-definition projection technology, and thoughtful sound design to craft an immersive narrative. The experience aims to provoke thought and foster a deep appreciation for water's vital role in our existence, urging us to acknowledge and protect our most invaluable resource.